Better Business University Course Catalog
Marketing Tactics for Certain Growth in UnCertain times!
We are living through a confusing and uncertain time. Whether it’s the pandemic, supply chain issues, inflation, labor challenges…and more. The economy is…uncertain. So here are 10 Marketing Tactics that create certain growth in uncertain times.
How to Create an Influencer Campaign
In this 30 minute course, Kirby Hasseman talks to one of the premier voices in creating influencer campaigns in the Promo Industry, Bill Petrie from brandivate. Bill has successfully created and run influencer campaigns for his company and others. Bill talks about how to create a campaign, when to do it…and what not to do! This is a great one!
How to Succeed in the Promotional Products Industry
- Save thousands in costly mistakes
- Make more money and margin
- Get your business up and running faster
- Find out the ins and outs of the industry that it takes years to learn.
How to Create a Repeatable Sales Process
“Nothing happens until someone sells something!” Sales is the name of the game. In this course, Kirby Hasseman gives you a repeatable, step-by-step process for creating a sales framework that works for you and your whole team.
How To Get More Done
We all want to get more done. But it’s not just about jamming more appointments in your day. In this course Kirby Hasseman gives you things you should start doing and stop doing if you want to be more productive…and happier.
How To Create A Website That Works
From content to design all the way through legal requirements, this course covers the theory and looks at real-world examples of great design, SEO, content, and more. This 13 part course is all focused on building you a website that works for you, taught by Eric Dingler, Web Designer at Hasseman Marketing & Communications.
The most successful people create their life on purpose. That means setting goals. We created this 5 part course on goal setting to help you live your life with intention.
Market Like a Rock Star
We know that we need to tell our story on social media. We hear all of the time that “content is king.” But what does that really mean? And how do you keep up? In this 7 part course Kirby Hasseman talks about how to build a personal brand using these tools…and use them to grow your business.
How to Sell Creative Services
Meditation & Self-Care
In this 7 part course, Roni Wright takes us on a journey into the world of meditation and self-care. She will teach you breathing techniques, restorative yoga poses, time management skills, and talk about the importance of discipline. She will even walk you through the basics of meditation with some guided meditation practices.
The Give First Economy
In this course, Kirby Hasseman takes a deep dive into the topic he wrote the book on (literally). We are living in a Give First Economy, where entrepreneurs and organizations that provide value up front will win. Kirby talks about why this is the case…and tactics you can start now to succeed in this culture.
How To Create A Brand That Matters
Creating a Brand that Matters gives a deep dive on branding. Bill Petrie talks about what a brand is (and isn’t), how to create a brand, and make sure it resonates with your prospects and customers. Don’t create a logo. Create a brand!
Build Your Brand with Branded Merch
So many organizations struggle with Branded Merchandise. They throw a bunch of stuff against the wall and don’t understand what works. In this course, Kirby Hasseman teaches you basic principles on how you can not only market more effectively, but also begin to develop your tribe.